My Comprehensive Guide to Micro-Influencer Marketing

I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all followings have on social media users today is strong. After all, 63% of consumers will likely buy products promoted by an...

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A Complete Guide to Local SEO in 2025

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Becoming Customer Centric, Is Customer-Centricity For You?

Is It Right For Your Business?  Print This Post As a marketer, I’m fixated on customers. I’m getting inside their heads, understanding their pain,...

Toyota Is the Latest Brand To U-Turn on DEI Initiatives

Toyota is the latest major brand to pump the brakes on its diversity, equity, and inclusion (DEI) efforts.As per an internal memo seen by...

50 Powerful Business & Life Lessons

From consulting, coaching, parenting and business ownership  Print This Post When I started my first business, I remember feeling like I was under constant...

Does a CRM System Make Sense For You? Do You Need One?

Customer relationships are the golden thread in a competitive business landscape that weaves success. But managing those relationships can feel like juggling pins –...

Dealmaking Will Flow In 2025, But That’s Not All Down to Trump

Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be “positive” for the industry. With President-elect Donald Trump heading...

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40 Best Buyer Persona Questions I’d Ask During Customer Interviews

Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To launch successful marketing campaigns, you must know every detail about your...

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Technology

3 Key Reasons Media Outreach During the Holidays is So Crucial.

We’re heading into the holidays, and the warm shades of Autumn will soon be replaced by vivid evergreens, twinkling...

The First Review of Mindshift is In and Here’s What It Says…

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Mindshift is a USA Today Bestseller—Thank You!

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