‘Business is Booming — So Why Should I Invest in Marketing?’ (+ Video)

For far too long, marketing has been seen as a business expense. When times get tough and budgets shrink, the marketing team (and the marketing budget) are generally the first to go. Simultaneously, when business is booming and it's time to grow, businesses often...

Breaking news:

Featured Articles

Achieving Operational Excellence: Establishing Efficient Marketing Processes

Marketing operational excellence represents the systematic approach to optimizing marketing processes, technologies, and team structures to deliver consistent, measurable results. When...

Why SaaS brands need a story that connects, not just converts — Hallam

In B2B SaaS, it’s easy to end up in...

6 Common Website Lead Generation Problems (and How to Fix Them)

When everything is working “right” in digital marketing, traffic...

Coming up with creative ideas and how to plan for your next ideation session — Hallam

Coming up with the ’big idea’ is often the...

What Is a Revenue Team?

When many of us hear the term salesperson, we...

How I Shifted My Focus from Visual to Emotional Branding

Welcome to Creator Columns, where we bring expert HubSpot...

Taste trails: 10 unmissable Iberian eateries you must experience

If you’re a fan of delicious food and beautiful...

Buying guide: What to look for in stacked monitors this Black Friday

With Black Friday here, it’s the perfect time to...

The Role of AI in Social Media Marketing 2024

Artificial intelligence (AI) is no longer a concept –...

The Future of Paid Media Advertising: Trends to Watch in 2025

Paid media advertising is a cornerstone of digital marketing,...

Featured

Shein Revenue and Usage Stats for 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety,...

Best Marketing Books For Beginners and Small Business Owners

For Startup Entrepreneurs and Small Business Owners  Print This Post Are you a startup entrepreneur or business owner, about to invest in marketing? You...

Dos and Don’ts for Using YouTube for 2025

The overwhelming consensus in content marketing is that video content is huge and will only get huger. It is one of the marketing trends to...

Is Performance Marketing Right For Your Small Business?

A Primer For Start-ups and Small Business Owners  Print This Post Performance Marketing was historically known as Direct Response Marketing. It’s been generally defined...

Generating Sales In A Pandemic. Five Ways To Get Online Quickly

The Five Conversations We’re Having With Business Owners  Print This Post If nothing else, the novel coronavirus has helped small business owners (and others)...

5 Ways that AI Analytics Tools Can Make You a Better Marketer

There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a...

40 Best Buyer Persona Questions I’d Ask During Customer Interviews

Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To launch successful marketing campaigns, you must know every detail about your...

40 Best Buyer Persona Questions I’d Ask During Customer Interviews

Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To launch successful marketing campaigns, you must know every detail about your...

Technology

Seven Steps to Consider When Getting Your Website Ready for the Holiday Rush

Whether you’re actively recruiting press placements for your products or just want to make the most of your website,...

The First Review of Mindshift is In and Here’s What It Says…

John Pearson over at Pails in Comparison published the first Mindshift review and I just had to...

The Role of Keywords in Successful PPC Advertising

PPC (Pay-Per-Click) advertising relies heavily on one foundational element:...

Taste trails: 10 unmissable Iberian eateries you must experience

If you’re a fan of delicious food and beautiful...

Powerful Tools in the Right Hands

Artificial intelligence (AI) and automation have emerged as transformative...

Why Industry Associations Need Disrupting

The Case for Positive DisruptionTo maintain their significance, industry...

What makes content go viral, backed by research

What makes content go viral? According to our latest...

BENEFIT

Ditch the Hard Sell by Automating Your Marketing Using a Marketing Engine That Effortlessly Attracts the Right People (and Repels the Wrong Ones) —...

Instead, they rocked it with “You get fresh, hot pizza delivered to your door in 30 minutes or less—or it’s free.” An...

The 10 Steps I Use to Get It Right Every Time

Before I start writing a memo, I take some...

Running a Website Audit? I Talked to SEO Pros to Help You Make the Most of It

As a content marketer, a website audit is vital...

40 Best Buyer Persona Questions I’d Ask During Customer Interviews

Good marketing is always about the customers, period. That’s...

Screenwriting Techniques for Marketers: Defining Your Customer’s Problem

Welcome to Creator Columns, where we bring expert HubSpot...

Strategies for Creating AI-Proof Content

If you rely on SEO and information-based content to...

Latest articles

Subscribe

Popular articles