For far too long, marketing has been seen as a business expense.
When times get tough and budgets shrink, the marketing team (and the marketing budget) are generally the first to go. Simultaneously, when business is booming and it's time to grow, businesses often...
Marketing operational excellence represents the systematic approach to optimizing marketing processes, technologies, and team structures to deliver consistent, measurable results. When...
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.
Known for its relatively low-priced apparel and wide variety,...
For Startup Entrepreneurs and Small Business Owners
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Are you a startup entrepreneur or business owner, about to invest in marketing? You...
A Primer For Start-ups and Small Business Owners
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Performance Marketing was historically known as Direct Response Marketing. It’s been generally defined...
The Five Conversations We’re Having With Business Owners
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If nothing else, the novel coronavirus has helped small business owners (and others)...
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not.
Here’s a...
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer.
To launch successful marketing campaigns, you must know every detail about your...
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer.
To launch successful marketing campaigns, you must know every detail about your...