If there’s one thing that has always fascinated me, it’s the idea of personalized customer strategy. I remember walking into a small boutique years ago and being greeted with, “Welcome back! How did that scarf you bought last time work out for you?”...
For Startup Entrepreneurs and Small Business Owners
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Are you a startup entrepreneur or business owner, about to invest in marketing? You...
What are the 4 Ps of marketing? Product. Price. Place. Promotion.
For over 60 years, these four elements have been the cornerstone of many successful...
One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right.
Just like each player of the team needs...
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer.
To launch successful marketing campaigns, you must know every detail about your...
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer.
To launch successful marketing campaigns, you must know every detail about your...