Social media has evolved into an effective marketing tool that many small and large businesses alike are taking advantage of to generate leads.
Though it may be tempting to set your profile up, write a few posts and wait for leads to come to...
A Primer For Start-ups and Small Business Owners
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Performance Marketing was historically known as Direct Response Marketing. It’s been generally defined...
The Five Conversations We’re Having With Business Owners
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If nothing else, the novel coronavirus has helped small business owners (and others)...
Want to create a content marketing strategy that actually works?
You’re in the right place.
Through content marketing, Backlinko attracts over 772,000 monthly sessions.
Below, you’ll learn...
Age-old wisdom says that you should spend about 10% of your budget on marketing. And while that might be a good benchmark to start with, there are some reasons it’s outdated.
First off, this will depend...
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer.
To launch successful marketing campaigns, you must know every detail about your...
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer.
To launch successful marketing campaigns, you must know every detail about your...