Honda’s Reverse Poem About Failure Is an Ode to F1 Legends

CREDITS

Client: American Honda Motor Co.
Vice president and business lead: Ed Beadle
Assistant vice president, Honda and Acura marketing: Jessika Laudermilk
Senior manager, Honda marketing: Phil Hruska
Manager, Honda national advertising: Hundy Liu
Assistant manager, Honda national advertising: Phillip Lee

Agency: RPA
EVP/chief creative officer: Joe Baratelli
SVP/group creative director: Ken Pappanduros
VP/creative director: Sarah May Bates
Associate creative director: Max Wang
Associate creative director: Craig Ross
SVP/director, video production: Selena Pizarro
Executive producer: Ryan Radley
Assistant producer: Cami Ramseyer
SVP/director, business affairs: Maria Del’Homme
Associate director of business affairs: Lisa Nichols
Senior business affairs manager: Marlys Pulos
SVP/executive account director: Fern McCaffrey
SVP/group account director: Jane LoSasso
VP/management supervisor: Jacob Gentry
Account supervisor: Kelly Hu
Account executive: Alex Pineda
Product information manager: Marco Fantone

Production Company: Morton Jankel Zander
Director: Rupert Sanders
Executive producer: Alex Fisch
Line producer: Adriana Cebada Mora
Director of photography: Steve Annis
1st assistant director: Todd Thompson
Production manager: Lori Hoffman

Production Service Company: Kinema
CEO: Jose Ludlow
VP of production/line producer: Dalia Sierra Corona
Production supervisor: Lola Ovando
Production coordinator: Gina Vallejo
UPM: Dante Casas
1st assistant director: Arturo García
Photographer: Christian Salvatierra

Offline Edit: Arts Academy
Editor: Peter Wiedensmith
Executive producer: Carolina Padilla Towery
Producer: Jessica Mann
Assistant editor: Charlee Mackee

VFX: House of Parliament
VFX supervisor: Phil Crowe
VFX supervisor/creative lead: Tom Bardwell
Production: Henrie Thompson
Production: Scott Boyajan
Production: Will Jellicorse

Title Sequence: Elastic
Creative director: Benjamin Woodlock
Designer: Sky Bird
Animator: Laura Reedy
Animator: Lucy Kim
Animator: Trix Taylor
Producer: Amy Lee-Suits
Head of production: Paul Makowski
Executive producer: Kate Berry
Managing director: Eve Kornblum

Color: Company3
Colorist: Tom Poole
Assistant colorist: Dustin Wadsworth
Head of production: Kevin Brehemy

Mix: Lime Studios
Audio mixer/sound Design: Dave Wagg
Assistant audio mixer: Matthew Conzelmann
Executive producer: Susie Boyajan

Celebrity Talent
Voiceover: John Cena

Music
Licensed track: “Ascension”
Composer: Rob Simonsen
Composer: Duncan Blickenstaff

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